We started Decoding to solve a simple problem: when AI answers replace blue links, how does your brand still get picked, cited, and recommended?
We offer product-led SEO for answer engines:
- Free first session, to understand your business needs.
- We’ll teach your team everything from our audit and give you the playbook for optimization.
- You’ll see what we track, get a prioritized plan, and how we measure wins.
If you want practical strategy, transparent, and actionable AI SEO.
How we work
Call it what you like, GEO (Generative Engine Optimization), LLMO, AI Search Optimization, the goal is the same: be the source AI trusts, references, and uses.
1) AI Visibility Snapshot
You will get a snapshot report that shows exactly how LLMs talk about your brand, including you visibility score, your answer average rank, and benchmark of your competitors.
| ChatGPT | Gemini |
| Google AI Overviews | Google AI Mode |
| Perplexity | Copilot |
2) Strategy & Fixes
We build an action plan that does three things fast:
- Engineer “direct-answer” content aligned to natural-language prompts users actually ask.
- Strengthen your entity signals (brand, people, products) and supporting evidence so AIs can verify and cite you.
- Optimize distribution (site, profiles, documentation, reviews, digital PR) to increase the odds you’re selected as a source.
LLM engines prefer clear, direct answers with structured context. We shape your content to fit that reality.
3) Monitor, Learn, Iterate
AI search shifts quickly. We track your coverage share, citation frequency, and win/loss by prompt. Then we ship small improvements weekly. No fluff, just compounding gains.
Why this matters now
Search is fragmenting. AI systems summarize first, link second. If you’re not optimized to be the cited source, your competitors will be.
AI search isn’t just Google. Users consult ChatGPT, Gemini, Perplexity, Copilot and niche engines to decide faster. Showing up across these surfaces is the new distribution.
Who this is for
- SEO leaders who want proof, not decks.
- Marketing & Comms teams who need to appear (and be cited) in AI answers
- Local and multi-location businesses that want to win “near me” and “best in [city]” prompts.
What we won’t do
- No fluff. If something won’t move AI visibility, it’s out.
- No black-box promises. You’ll see the inputs and the outcomes.
- No jargon for its own sake. Clear language wins, in the boardroom and in LLMs.
FAQs
What is GEO (Generative Engine Optimization)?
Optimizing your brand to be used and cited by AI answer engines, LLMs, and AI search features (like Google AI Overviews or Google AI Mode).
What is LLM SEO or LLMO (LLM Optimization)?
Adjusting content and entities so Large Language Models can find, trust, and reference you in their responses.
What is AI search?
ChatGPT, Perplexity, Gemini, Copilot, and many more are used as an alternative to traditional search engines.