Skip the enterprise pricing and complex dashboards. Decoding gives you clean reporting, brand & sentiment insights, citation analysis, and competitor intelligence, all from ChatGPT.
Get more AI visibility insights for half the cost.
Looking at entry-level AI search intelligence plans? Profound Starter begins at $99/month, while Decoding delivers full ChatGPT visibility, sentiment insights, brand research, competitor analysis, and exportable reports for just $49/month.
If you only need ChatGPT coverage, why pay more?
Why teams pick Decoding
🔍 Insights you can act on
Get sentiment analysis, content opportunities, brand research, competitor breakdowns, and citation audits, built in.
💰 Twice the value for half the price
Decoding gives more operational clarity at $49/mo than Profound Starter provides at $99/mo.
📤 Report ready
Export findings to PDF or CSV for client decks, internal reviews, or performance reporting.
🧠 Focused where it matters
If ChatGPT is your main channel, Decoding delivers the visibility without the extra cost of features you won’t use.
Feature comparison
Below is a complete breakdown of both tools, based on publicly visible data and your provided details.
| Feature | Decoding | Profound (Starter) |
|---|---|---|
| Answer engines tracked | ChatGPT only | ChatGPT only |
| Prompts analyzed per month | 50 unique prompts | 50 unique prompts |
| Prompt frequency | Daily | Daily |
| Languages | 1 | 1 |
| Regions | 1 | 1 |
| ChatGPT Shopping tracking | ❌ | ❌ |
| Domains tracked | Unlimited | Unlimited |
| Integrations | ❌ | ❌ |
| Search visibility, opportunities, keywords | Included: Opportunities, sentiment-based insights, citation analysis | Basic insights (Starter tier shows core trend data only) |
| Content generation suggestions | Included (content optimization only) | ❌ |
| Content optimization insights | ✅ | ❌ |
| Opportunities per week | ✅ | ❌ |
| Sentiment analysis | ✅ | ✅ |
| Brand research | ✅ | ✅ |
| Competitor analysis | ✅ | ✅ |
| Citation analysis | ✅ | ✅ |
| Data exports | ✅ PDF + CSV | ❌ |
| API access | ❌ | ❌ |
| Seats | 1 | 1 |
| Support | ||
| Single sign-on (SSO) | ❌ | ❌ |
| History access | All time | All time |
| Dedicated AEO strategist | ❌ | ❌ |
Plans & Pricing
Decoding is roughly half the price of Profound Starter, so the real question is what that extra $50/month buys you, and whether you actually need it.
| Plan | Decoding | Profound |
|---|---|---|
| Starter | $49 | $99/mo |
| Growth (Pro) | – | $399/mo |
| Enterprise | Custom pricing | Custom pricing |
Which should you choose?
At the entry level, Decoding delivers more value per dollar:
- ✅ Half the price of Profound Starter
- ✅ PDF & CSV exporting
- ✅ Content optimization and opportunity insights included
- ✅ Sentiment, brand, competitor, and citation analysis baked in
Profound Starter makes sense if you’re committed to Profound as your long-term platform and are comfortable paying more now (and even more later!) in exchange for an easy path into their Growth and Enterprise tiers later.
For smaller marketing, brand, and PR teams