SEO & AI optimization for SMBs & agencies that need real results, not just another tool
We combine 16 years of technical SEO expertise, content strategy, and AI optimization to help business owners and agencies win in Google, ChatGPT, and AI search, with strategy, execution, and measurable impact.
SEO + AI is not just about rankings
SEO takes 6–12+ months, rankings shift overnight, and AI search is rewriting visibility.
Clients expect steady growth, but you’re operating inside an algorithm you don’t control.
Your tool stack is fragmented: audits here, tracking there, reporting somewhere else.
But tools don’t fix technical debt, content gaps, or implementation bottlenecks.
ChatGPT and Google AI Overviews don’t follow traditional ranking logic.
You don’t just need tracking, you need a framework to influence how AI systems surface and cite brands.
We’re the SEO & GEO consultancy that built its own software to help business owners & agencies win in Google and AI Search.
Generative Engine Optimization
- Detect how brands appear in ChatGPT and AI search
- Analyze citations to create content and link opportunities
Local SEO & Local AI Search Optimization
- Google Business Profile audit & optimization
- ChatGPT brand & citation tracking for local intent queries
Technical SEO Audits
- Deep crawl & indexation analysis
- Architecture and internal linking optimization
- Page experience & performance improvements
AI Content Optimization Framework
- Keyword research for topical authority
- AI citation optimization
- Intent & SERPs gap analysis
Linkbuilding & Digital PR
- Higher domain authority
- Stronger topical trust signals
- Increase your AI citations
Search is becoming AI-first
Google integrated AI Overviews & AI Mode in their search results
Gartner predicts that by 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.
Buyers ask ChatGPT directly for recommendations
According to TrustRadius, 38% of B2B buyers already use AI when evaluating vendors or making purchasing decisions, and vendors estimate that 34% of their customers are doing the same.
AI-generated answers are converting better than traditional SERP listings
AI search visitors are 4.4 times as valuable as the average visit from traditional organic search, based on conversion rate (Semrush report).
At a Glance
What does Decoding do?
Decoding helps small and midsize businesses and agencies to get found and chosen by customers through SEO and A optimized marketing strategies.
Who is behind Decoding?
Founded by Fabio Fanni and Cristian Gonzalez, we have more than 16 years of expertise in Technical SEO, Content, and GEO (Generative Engine Optimization).
Who are Decoding services for?
We serve small and midsize businesses in the service industries. We also partner and work with marketing and SEO agencies.
“CMOs must prepare for the disruption that GenAI-backed search will bring to their organic search strategies.”
Emily Weiss
Sr Principal Research