NYC-based SEO & AI optimization consultancy for SMBs & agencies that actually deliver ROI

Decoding is a New York SEO consultancy with 16 years of proven results. We grow your organic visibility in Google and AI Search, generating qualified leads that drive revenue.

✓ Custom SEO strategy, not templates

✓ Data-driven optimization, not guessing

✓ Actionable roadmap, not 50-page reports

Schedule a Free Consultation
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SEO + AI is not just about rankings

SEO takes 6–12+ months, rankings shift overnight, and AI search is rewriting visibility.

Clients expect steady growth, but you’re operating inside an algorithm you don’t control.

Your tool stack is fragmented: audits here, tracking there, reporting somewhere else.

But tools don’t fix technical debt, content gaps, or implementation bottlenecks.

ChatGPT and Google AI Overviews don’t follow traditional ranking logic.

You don’t just need tracking, you need a framework to influence how AI systems surface and cite brands.

We’re the SEO & GEO consultancy with proprietary software to help business owners & agencies win in Google and AI Search.

Generative Engine Optimization

  • Detect how brands appear in ChatGPT and AI search
  • Analyze citations to create content and link opportunities

Local SEO & Local AI Search Optimization

  • Google Business Profile audit & optimization
  • ChatGPT brand & citation tracking for local intent queries

Technical SEO Audits

  • Deep crawl & indexation analysis
  • Architecture and internal linking optimization
  • Page experience & performance improvements

AI Content Optimization Framework

  • Keyword research for topical authority
  • AI citation optimization
  • Intent & SERPs gap analysis

Linkbuilding & Digital PR

  • Higher domain authority
  • Stronger topical trust signals
  • Increase your AI citations

Search is becoming AI-first

Google integrated AI Overviews & AI Mode in their search results

Gartner predicts that by 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.

Buyers ask ChatGPT directly for recommendations

According to TrustRadius, 38% of B2B buyers already use AI when evaluating vendors or making purchasing decisions, and vendors estimate that 34% of their customers are doing the same.

AI-generated answers are converting better than traditional SERP listings

AI search visitors are 4.4 times as valuable as the average visit from traditional organic search, based on conversion rate (Semrush report).

At a Glance

What does Decoding do?

We help SMBs and agencies dominate Google and AI search.

Who is behind Decoding?

Founded by Fabio Fanni and Cristian Gonzalez, we have more than 16 years of expertise in Technical SEO, Content, and GEO (Generative Engine Optimization).

Who are Decoding services for?

We work with B2B service providers, e-commerce, and agencies looking to scale organic revenue. We also partner with SEO and marketing agencies.

“CMOs must prepare for the disruption that GenAI-backed search will bring to their organic search strategies.”

Emily Weiss

Sr Principal Research

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