ChatGPT Visibility Tracker for SEOs, Marketers & Business Owners

Who it’s for

If you’re a small or mid size team trying to show up in AI search, this is for you. SEOs, marketers, comms teams, founders, anyone who needs to know “Do we appear when buyers ask ChatGPT about our problem, category, or brand?”

• SMBs on a budget who can’t justify $400+ tools
• Agencies reporting AI visibility to clients
• In-house teams providing what moves the needle

Search is evolving. Again.

If you want your brand to be found, you need to rethink your strategy to appear on Google and ChatGPT.

Now, millions ask ChatGPT for product recommendations and research, cutting Google (and your traditional SEO efforts) out of the first impression.

ChatGPT is a growing search channel you can’t afford to ignore.

As AI becomes the default interface for answers, you need automated ways to monitor and improve what these models say about you.

LLMs like ChatGPT pull information from what is already published, if your content is missing or misrepresented, that’s why people see.

Here is what you get:

• Track up to 50 custom prompts targeting strategic questions for your brand, products, and services.
• Review at prompt level how your brand is included and your competitors.
• Get information about how ChatGPT got the information (citations, sources, direct quotes).
• Re-run your prompts each month, or modify them to track new products and services, is up to you.

Use cases

We create Decoding ChatGPT Visibility Tracker to help SEOs, Marketers, Comms teams, as well as business owners that want to stay competitive in this new shift to AI search.

What’s next?

• We are working on supporting more LLMs, like Google Gemini, AI Overviews, AI Mode, Perplexity, etc.
• Improving ways on how to do competitor analysis and mention gaps.
• Optimization suggestions to improve your visibility and clicks.

What Is ChatGPT Visibility?

Every day millions of people ask ChatGPT and other AI assistants for product recommendations, comparisons and advice. Instead of ten blue links, these systems deliver a single synthesized answer. ChatGPT visibility measures how often and how accurately your brand is mentioned in those answers. It looks at:

• Brand mentions – Does the model include your name or website?
• Citation links – Are your pages cited, or does it link to a competitor?
• Answer position – Is your brand mentioned first, last or not at all?
• Sentiment and framing – Is the tone positive, neutral or negative?
• Entity clarity – Does the model correctly understand your brand, or confuse you with someone else?

Understanding and improving these signals is critical because AI assistants are quickly becoming the first point of contact for buyers. Studies show that more than 40 % of younger shoppers use AI instead of traditional search engines for product research. When ChatGPT recommends a competitor, you lose potential customers even if you rank #1 in Google.

Why You Need a Visibility Tracker

If you’re not mentioned in AI answers, you’re invisible when it matters most.

Generative AI models learn from publicly available content. They surface brands that have strong topical authority, high‑quality citations and clear entity signals. Without monitoring, you won’t know whether ChatGPT recommends your brand or misrepresents you. A dedicated visibility tracker helps you:

• See the bigger picture – Discover where your brand appears (or doesn’t) in ChatGPT, Perplexity, Gemini, Claude and other AI platforms.
• Spot inaccuracies and gaps – Identify outdated descriptions or missing citations so you can address them quickly.
• Benchmark against competitors – Compare how often you’re mentioned versus your peers and see which queries trigger competitor recommendations.
• Prioritize content and PR efforts – Focus on topics and sources that influence AI models, strengthening your authority where it counts.
• Adapt to the AI search shift – As AI assistants become the default interface for answers, proactive monitoring becomes an essential part of SEO and brand management.

How the Decoding ChatGPT Visibility Tracker Works

Our tool combines AI analysis with SEO best practices to give you actionable insights. Here’s what happens when you start a free audit:

1. Domain and entity analysis – We analyse your website and extract key entities (products, features, topics) to understand what you’re known for.
2. Prompt generation – Using Jobs‑to‑Be‑Done (JTBD) methodology, we generate relevant queries that real customers ask (e.g., “best CRM for small businesses”).
3. AI visibility check – Our system queries ChatGPT and other models and records where your brand is mentioned, which pages are cited and how you’re positioned.
4. Score and metrics – You’ll get a visibility score (0‑100) that combines citation rate, position and sentiment. We also show explicit citations (direct links) and implicit mentions (third‑party mentions that influence AI responses).
5. Actionable recommendations – Beyond data, we provide a personalized checklist to improve your AI presence. This includes content gaps, PR opportunities and technical fixes like schema markup.

Key Metrics We Deliver

• Citation rate: Percentage of queries where your brand is mentioned.
• Explicit citations: Number and quality of links to your pages in AI answers.
• Implicit mentions: Brand references on external sites that feed into AI training.
• Visibility score: Overall ranking of your presence versus competitors.
• Sentiment analysis: How positively or negatively your brand is framed.

Why Decoding?

• Built by AI search specialists – Our team has been helping companies optimize for search and AI since 2008. We understand how large language models select sources and what influences their answers.
• Focused on small and mid‑size teams – Unlike enterprise‑only platforms, Decoding offers flexible plans and a 7‑day free trial so you can test the value without heavy investment.
• Transparent and data‑driven – We cite research and provide clear metrics instead of vanity scores. Our recommendations are rooted in the same principles top AI visibility guides emphasize.
• Multi‑platform coverage – ChatGPT is just the beginning. Monitor your presence across Perplexity, Google’s AI Overviews, Gemini, Claude and more.
• Actionable next steps – We don’t just measure; we help you improve. From suggesting new content topics to identifying influential publications for outreach, Decoding gives you a roadmap for better AI visibility.

FAQs