Content Strategy for Humans, Search Engines & LLMs

Ranking isn’t about publishing more content. It’s about publishing the right content, structured the right way, aligned to the right intent, and optimized for both Google and ChatGPT.

We help you create content to convert visitors into customers.

Paton & Mayr Real Estate Lawyers in Spain
Robin Schumacher, Legal Documenta Assistant in Fresno
SitemapInspector: XML Sitemap Generator & Broken Link Auditor
SQL Easy

Who is this for

Agencies managing multiple client industries, startups and SMBs struggling with content ROI, and SEO teams facing ranking volatility or defensible organic growth.

Powered by our own tools

Because we execute content strategy daily, we built software for tracking AI visibility, citations, and optimization.

Search intent and opportunity mapping

We go beyond keyword volume, we analyze:

  • Search intent, buyers stage, and SERP behavior
  • Keyword clustering and content gaps
  • Competitor analysis

Outcome:

  • Clear opportunity roadmap, prioritized by topics based on ROI potential
  • Strategic alignment with business goals

Topical authority optimization

Authority isn’t built page by page, it’s built structurally.

We design:

  • Topic clusters with pillar-content frameworks
  • Internal link optimization for crawlability

This strengthens:

  • Rankings and AI citations
  • Crawl efficiency

AI optimized content frameworks

LLMs don’t read like humans. They extract, summarize, and cite.

We optimize for Google and LLMs:

  • Content structured clarity, topical completeness
  • Schema markup optimization and product feed for ChatGPT Shopping

This increases the chances of AI visibility and citation frequency.

Content optimization and refresh strategy

Most sites sit on underpeforming assets for years.

We:

  • Identify pages with ranking potential and intent misalignment
  • Improve content structure, internal links, content refreshes at scale

Content refreshes often outperforms creating new content.

Editorial roadmap and execution

We provide strategy and execution with:

  • Clear editorial roadmaps
  • Topic prioritization
  • Content briefs
  • Optimization guidelines

This ensures:

  • Writer or AI know exactly what to build
  • Developers understand structural needs
  • Clients see strategic direction
  • Performance becomes measurable