If you’re focused purely on AI visibility performance at a much lower cost, Decoding delivers the essentials for a fraction of the price.
Key Differences
Semrush One AI blends AI visibility with traditional SEO: keyword tracking, backlink insights, competitor research tools, and larger crawling capacity.
Decoding is purpose-built specifically for brand visibility in Large Language Models (LLMs), with strong sentiment, share of voice, content & e-commerce strategy recommendations, and competitive AI positioning at an accessible cost.
Feature comparison
Below is a complete breakdown of both tools, based on publicly visible data and your provided details.
| Feature | Decoding | Semrush One (Starter) |
|---|---|---|
| Brand performance domains | 1 | 1 |
| Prompts analyzed per month | 50 unique prompts | 50 unique prompts |
| Prompt frequency | Daily | Daily |
| Site Audit | 1,000 | 100,000 |
| Historical Data | ✅ | ❌ |
| Competitor research | ✅ | ✅ |
| Prompt research | ✅ | ✅ |
| AI share of voice analysis | ✅ | ✅ |
| Brand sentiment analysis | ✅ | ✅ |
| Site audit for AI readiness | ✅ | ✅ |
| Ecommerce product audit for AI rediness | ✅ | ❌ |
| Share of voice trends over time | ✅ | ✅ |
| Mentions breakdown by question | ✅ | ✅ |
| Content & audience opportunities | ✅ | ✅ |
| Data exports | ✅ Unlimited PDF + CSV | ✅ Only 2 reports per month (Extra $10/mo) |
| API access | ❌ | ❌ |
| Seats | 1 | 1 |
| Support | ||
| Single sign-on (SSO) | ❌ | ❌ |
| Dedicated AEO strategist | ❌ | ❌ |
Plans & Pricing
Semrush is designed for larger SEO teams that want to combine AI visibility analytics with keyword data, SEO audits, and backlink analysis. Decoding is created specifically for AI brand visibility tracking and optimization, focused on sentiment, share of voice, competitive positioning, content & e-commerce product optimization.
| Plan | Decoding | Profound |
|---|---|---|
| Starter | $49 | $199/mo |
| Growth (Pro+) | – | $299/mo |
| Enterprise (Advanced) | Custom pricing | $549/mo |
Which should you choose?
Choose Semrush One if you need:
- AI visibility + traditional SEO tooling
- Large site audits (100,000 pages/mo)
- Keyword tracking across Google
- Backlink analytics + SEO competitor research
- Deeper overall search market intelligence
Choose Decoding if you need:
- AI visibility tracking & optimization platform
- Historical data for benchmarking
- E-commerce product & content analysis
- Simple pricing without bulk SEO extras
For smaller marketing, brand, and PR teams