Category: Research

In the span of 24 months, the entire search market has mutated. The old map, with Google at 90% market share, Bing and DuckDuckGo fighting for crumbs, no longer tells the full story. A new layer has emerged above it: AI search engines. ChatGPT, Perplexity, Google’s Gemini & AI Mode, Bing Copilot, all competing not…